Reliance-backed enterprise commerce platform
Director of Product and Growth
Apr 2025 to Present / 1 yr 7 mosThe mandate: make an entire commerce suite, from manufacturing to the customer's door, work as one platform, lead the organisation that builds it, and win the enterprise deals that prove it.
- Set direction across the full suite: ERP and procurement, product information, order, warehouse and transport management, marketplace management and seller platforms, storefronts and Android and iOS apps, point of sale and endless aisle, AR try-on, B2B commerce, loyalty and analytics.
- Decide what each product builds, what they share and what they stop, so the suite behaves as one system for the customer.
- Shape strategy and priorities with the CXO team, then carry each decision through engineering, design, business, marketing, finance and legal.
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- Shape strategy and priorities with the CXO team, then carry each decision through engineering, design, business, marketing, finance and legal.
- Lead an organisation of more than 100 people, directly and through the leaders who report to me, across the teams that design, build, sell and deliver the suite.
- Build leaders rather than dependants. Every team owns one outcome, every lead holds the authority to reach it, and every review starts from the raw evidence rather than the status report.
- Own enterprise pre-sales and revenue architecture across seven markets. I run discovery myself, design the solution, build the business case and present it to the buyer's leadership.
- Lead enterprise engagements with brands and retailers such as Lulu Hypermarket in the GCC, and JD Williams and Park Cameras in the United Kingdom.
- Take critical escalations personally, and close them with a fix to the product as well as to the account.
- Build working prototypes and internal tools with AI agents, so the distance between a customer problem and a working answer stays short.
- Named Fighter of the Year 2024 for carrying difficult programmes through under pressure.
Lead Product Manager
Oct 2023 to May 2025 / 1 yr 8 mosThe question: how do you give very different B2B businesses one platform without flattening what makes each of them work?
- Platformised B2B commerce for one of India's largest retail groups across cash-and-carry wholesale, consumer brands distribution and fashion B2B, spanning Metro Cash & Carry, JioMart Partner, Reliance Consumer Products and AJIO Business.
- Drew the line between shared core and configurable edge: buyer accounts, catalogue, contract pricing and ordering went into the platform, while each business's genuine rules stayed configurable.
- Owned one roadmap across five capability areas (ordering, catalogue, pricing, point of sale and ERP integration) and several business owners with competing priorities.
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- Owned one roadmap across five capability areas (ordering, catalogue, pricing, point of sale and ERP integration) and several business owners with competing priorities.
- As product and technology lead for the group's digital platforms, moved more than five multi-million-dollar B2B and B2C products onto shared foundations.
- The result that mattered: every new business line started from a working base, not a blank page.
Senior Product Manager
Oct 2021 to Sep 2023 / 2 yrsMy first platform at scale: B2B commerce for one of India's largest retail groups, from concept to live trade.
- Owned requirements, user stories, release plans and acceptance for the B2B ordering platform.
- Held design, engineering and business teams to one sequence of scope, so the platform shipped in the order the business needed it.
- Won two company Star Awards in 2022 for outstanding performance.
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- Won two company Star Awards in 2022 for outstanding performance.
- Won the company's Generative AI Crackathon in 2023, an early bet on building with language models.